Social Media Do’s and Don’ts
The church should be on social media because our people are on social media.
Listen to full lesson
- It’s social media, not a billboard.
- It should be a place to interact with followers, not just blast promotions.
- If you wouldn’t “like” it, don’t post it.
- If you wouldn’t “like” it, don’t post it. (Ministry Excellence)
- Identify your target audience.
- Facebook—Older women, parents of students
- IG—Young adults, teens, and families
- Study your own content and see what your audience “liked” the most.
- Check what your audience liked the most from previous weeks
- Encourage members to share content.
- What you post on your personal accounts carry more weight than business accounts
- Engage with other users.
- Take time to comment/like follower’s and non-followers posts
- Be consistent. Develop a style. Stick with it. Keep it clean.
- Post regularly. In order to keep your content at the top, post consistently.
- Stay up-to-date on trends.
- Develop a content calendar.
- Have fun. Don’t take yourself too seriously. Make it conversational.