Social Media Do’s and Don’ts

The church should be on social media because our people are on social media.

Dillon Sherlock

Director, Web and Social Media

Listen to full lesson

  1. It’s social media, not a billboard.
    • It should be a place to interact with followers, not just blast promotions.
    • If you wouldn’t “like” it, don’t post it.
  2. If you wouldn’t “like” it, don’t post it. (Ministry Excellence)
  3. Identify your target audience.
    • Facebook—Older women, parents of students
    • IG—Young adults, teens, and families
    • Twitter—Pastors
  4. Study your own content and see what your audience “liked” the most.
    • Check what your audience liked the most from previous weeks
  5. Encourage members to share content.
    • What you post on your personal accounts carry more weight than business accounts
  6. Engage with other users.
    • Take time to comment/like follower’s and non-followers posts
  7. Be consistent. Develop a style. Stick with it. Keep it clean.
    • Post regularly. In order to keep your content at the top, post consistently.
  8. Stay up-to-date on trends.
  9. Develop a content calendar.
  10. Have fun. Don’t take yourself too seriously. Make it conversational.
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